Tuesday, 6 August 2013

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A comprehensive tutorial explaining the importance of SEO for WordPress


WordPress is a universally known platform for creating websites and blogs with attractive themes. One of the best aspects that differentiate it from the other platforms is the fact that it is extremely easy to use. You do not need to be a master in the plethora of coding languages available. It has a series of plugins that support SEO and are extremely compatible. If you wish to create stunning business websites but financial crunch and budget limitations hold you back, all you need to do is install WordPress, download some essential plugins, namely WordPress SEO by Yoast and throw in a good mix of SEO and you are good to go. There are two very important aspects of a website powered by WordPress, points out one of the best SEO companies in India, first being the actual website that is visible to the audience and the second is the administrator’s page where all the SEO work needs to be done. Given below is an all-inclusive tutorial to guide you to make the right use of SEO when using WordPress.

Step 1:

When you visit your WordPress dashboard, there will be a tab that reads ‘Page’ on the left sidebar along with numerous other options. Under the ‘Page’ tab select ‘New Page’ option. A new page will be displayed.

Step 2:

Go to the document where you have the content written. Select it and go back to the new page. Under the formatting options available, select the clipboard and paste your content in the blank space that will be provided by the dialog box.

Step 3:

In the ‘Title’ box provided, carefully type in the title of your page. You must highlight your main keyword here. Once that is done, check the Permalink option right below the title box. It should be the same as your title. If it differs, select the ‘Edit’ button and type in the exact title.

Step 4:

To add images, select the ‘Add Media’ button and select the file you wish to upload. Once the image is uploaded in the dialog box, you have two options. You can either fill in the details describing the image of the right hand side of that dialog box or you could directly upload the image.

Step 5:

Once the image has been uploaded into the page, select the image. On doing this, there will be two icons that will be displayed on the image. The first one is for editing the image and the second is for deleting it. Select the edit icon and in the Alt Text section, type in a keyword that you feel is most relevant. This is something even the best SEO companies in India suggest to follow.

Step 6:

Before you publish your post, you must scroll down to the section that displays the heading WordPress SEO by Yoast. Under the SEO Title type in the title that you would want the search engines to display. Under the Meta description heading, fill in the details about your website and business using relevant keywords. Do not stuff the title and description page with keywords. It should look subtle, not forced. Under the ‘Focus Keyword’, fill in a keyword that you feel is most important.
Once you do this, a section will be displayed that gives out the details of the keywords placed in various sections of the page and how this will help you rank better. For instance, it will display the number of times your focus keyword has been used in the title, description, page URL, the actual content and the likes. Once this is sorted, you can publish your content.

About The Author:
Craig Costner is an Internet Research analyst and loves working with SEO. His latest venture involves collaboration with some of the best SEO companies in India. He also loves working on website development. Coffee is one of his vices and he cannot live without junk food.